The 98FM team commissioned us to create a vibrant outdoor campaign for their flagship shows Dermot & Dave, The Ray Foley Show and later their new Dublin Talks show with Adrian Kennedy. The 98fm outdoor campaign would cover everything from 48 sheets to bus and dart formats in Dublin city centre. Neither show had it’s own distinct look and feel, so the challenge was to create an outdoor campaign that would help both shows stand apart with an umbrella look and feel unique to the station.
The 98FM Outdoor campaign was in the top 3 most recalled campaigns in Dublin that cycle, falling only a few percent behind McDonald’s. Overall it picked up The 2014 Poster Impact Award for “Top Recalled Transport”.
The creative for this campaign has since been used for online advertising (standard ads) as well as print and press ads.