Newstalk – Brian O’Driscoll

Outdoor Advertising Campaign

•    Print Design

Famous ex Ireland rugby player Brian O’Driscoll joined the lads on the Off The Ball panel much to the nation’s delight! Featuring as a guest presenter, Newstalk needed some out of house media to support Brian’s arrival.

The Newstalk OOH had to follow previous OOH campaigns in look and feel. However we had some leeway with concept and a more casual feel than previous campaigns. Playing on the sports theme of the show, we developed the line “Look who we’ve signed ” as a fun introduction for Brian O’Driscoll. We even managed to get ourselves an autograph for the “job”.

Formats included : 48 sheets, 6 sheets, Metro Panels & a 96 sheet.